A sip
for the
friendship

ZMB Web Product Matterhorn Back Zermatt Bier | Zermatt Matterhorn Brewery

Since the first ascent of the Matterhorn 150 years ago and even earlier, educated mountain guides accompanied locals and guests safely to the summits of the fantastic mountain world surrounding Zermatt. Until today our mountain guides have brought them closer to the imposing four thousand meter peaks and help mountain climbers from around the world experience unforgettable Alpine views.

With every bottle of Zermatt Beer «Matterhorn» you support the Zermatt Association of Mountain Guides with 2 Rappen (centimes) – so that this tradition can be continued in the future. A sip of Zermatt beer isn’t just a real treat, it also signifies friendship and solidarity with the deep-rooted traditions of the Zermatt Mountaineering.


«Friendship. Solidarity. Zermatt.»
 

On the mountain
for generations

Zermatt-Bier-Bergfuehrer-Emblem Zermatt Bier | Zermatt Matterhorn Brewery

The Zermatt Association of Mountain Guides was founded in 1884. Therefore it is not surprising that many native mountain guides from Zermatt are the 3rd or 4th generation in their occupation. They’ve been acquainted with their native mountain landscape since early childhood and know the stories of the famous summiteers from their fathers and grandfathers.

Zermatt mountain guides are world famous. They are known for their competence, thoughtfulness and composure. Nature is very dear to them, but also the people. Many mountain guides develop long-term friendships with their guests from near and far.

Inderbinen Zermatt Bier | Zermatt Matterhorn Brewery

Ulrich Inderbinen (1900-2004)
Zermatt Mountaineer and Mountain Guide. He summited the Matterhorn an unbelievable 371 times, Mont Blanc 84 times, and Dufourspitze, the highest mountain in Switzerland 81 times.

Taugwalder Zermatt Bier | Zermatt Matterhorn Brewery

Peter Taugwalder Father (1820-1888)
Zermatt Mountaineer and Mountain Guide. He found his place in the history of mountaineers with the first ascent of the Matterhorn by Edward Whymper whom he supported.

Taugwalder Sohn Zermatt Bier | Zermatt Matterhorn Brewery

Peter Taugwalder Son (1843-1923)
Zermatt Mountaineer and Mountain Guide. He also found his place in the history of mountaineers with the first ascent of the Matterhorn.

 

The first ascent
of the Matterhorn

Erstbesteigung Zermatt Bier | Zermatt Matterhorn Brewery

On July 14, 1865 Whymper and his fellow countrymen Francis Douglas, Charles Hudson and Robert Hadow reached the summit over the «Hörnligrat» from Zermatt. They were supported by mountain guides Michel Croz, Peter Taugwalder and his son of the same name.

During the group’s descent four men fell to their death over the Northern face. Hadow slipped, fell onto Michel Croz and pulled Charles Hudson and Lord Francis Douglas with him. When Taugwalder tried to hold the falling men the rope broke. Edward Whymper and the Taugwalder father and son duo returned safely to Zermatt.

 

Event Sponsoring –
commitment to Zermatt

 

Zermatt Bier supports selected events in the village and the region around Zermatt. As with our beer, also here our focus is set on quality, sustainability and partnership relations. With this commitment, the Zermatt Matterhorn Brauerei AG underscores its role as a local company.

Zermatt Fashion Weekend Zermatt Bier | Zermatt Matterhorn Brewery

ZERMATT FASHION WEEKEND

The first edition of Zermatt Fashion Weekend combines fashion with music and culinary delights. For three days young designers, Big Brands, watch and jewelery manufacturers are showing their latest collections.

Friday 11th to Sunday 13th December 2015
www.zermatt.fashion

 

The Matterhorn:
Mountain of Mountains

 

At 4478 meters our «Hore» (Matterhorn) is one of the highest mountains in the Alps. Its distinctive shape and the stories of its adventurous summiteers make it one of the best known mountains in the world. For us it is more than a mountain, or a tourist attraction: it is symbol of the Alps, and an impressive piece of our home.