On the mountain
The Zermatt Association of Mountain Guides was founded in 1884. Therefore it is not surprising that many native mountain guides from Zermatt are the 3rd or 4th generation in their occupation. They’ve been acquainted with their native mountain landscape since early childhood and know the stories of the famous summiteers from their fathers and grandfathers.
Zermatt mountain guides are world famous. They are known for their competence, thoughtfulness and composure. Nature is very dear to them, but also the people. Many mountain guides develop long-term friendships with their guests from near and far.
The first ascent
of the Matterhorn
On July 14, 1865 Whymper and his fellow countrymen Francis Douglas, Charles Hudson and Robert Hadow reached the summit over the «Hörnligrat» from Zermatt. They were supported by mountain guides Michel Croz, Peter Taugwalder and his son of the same name.
During the group’s descent four men fell to their death over the Northern face. Hadow slipped, fell onto Michel Croz and pulled Charles Hudson and Lord Francis Douglas with him. When Taugwalder tried to hold the falling men the rope broke. Edward Whymper and the Taugwalder father and son duo returned safely to Zermatt.
Event Sponsoring –
commitment to Zermatt
Zermatt Bier supports selected events in the village and the region around Zermatt. As with our beer, also here our focus is set on quality, sustainability and partnership relations. With this commitment, the Zermatt Matterhorn Brauerei AG underscores its role as a local company.
Mountain of Mountains
At 4478 meters our «Hore» (Matterhorn) is one of the highest mountains in the Alps. Its distinctive shape and the stories of its adventurous summiteers make it one of the best known mountains in the world. For us it is more than a mountain, or a tourist attraction: it is symbol of the Alps, and an impressive piece of our home.